The power of visualisation. More commonly coined "The Secret" by advocates and believers. I actually watched the movie before reading the book and wasn't blown away if I'm being completely honest. You see, I was looking for "The Secret".
What makes Conner McGregor so special? There is no question the man has talent, an unorthodox style, and a first class work ethic. But he is far from the most technically gifted fighter in the UFC. I am a huge McGregor fan but even I wouldn't put him in the top 5